Magai

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Brand Guidelines

Magai

Not “MagAI” but Magai. A combination of the word “magic” and “AI” turned into a singular word, reminiscent of the word “magi” the ancient term for magician or sorcerer. Also associated with the wise men who visited baby Jesus.

Color

Color is key to creating a memorable brand. Selecting the right set of core brand colors that align with your company’s image and sticking to those colors consistently across all marketing materials and products helps form strong visual associations in customers’ minds, strengthening brand recognition, differentiation and loyalty.

#00A6FB

#900EFD

#FB2056

#FD7D3D

#FFF05A

#020617

#334155

#CBD5E1

#E2E8F0

#F1F5F9

Logo uses Figtree (900)

Headings Use Figtree (700)

Body text uses Figtree (400) for regular text, and Figtree (700) for *bold* text.

Typography

Consistently using the same fonts across all marketing collateral reinforces brand recognition and establishes trust. Changes to brand fonts should be done carefully to avoid disrupting customers’ experience and expectations.