Consistent usage of the logo across all applications is imperative to strengthen brand recognition and association, establish credibility, and signify stability and professionalism to customers.
Color is key to creating a memorable brand. Selecting the right set of core brand colors that align with your company’s image and sticking to those colors consistently across all marketing materials and products helps form strong visual associations in customers’ minds, strengthening brand recognition, differentiation and loyalty.
Logo uses Figtree (900)
Headings Use Figtree (700)
Body text uses Figtree (400) for regular text, and Figtree (700) for *bold* text.
Consistently using the same fonts across all marketing collateral reinforces brand recognition and establishes trust. Changes to brand fonts should be done carefully to avoid disrupting customers’ experience and expectations.